BlueBet Enters US Playing Field One of the latest companies to opt for a diversification of markets strategy is the hugely successful Australian sports betting operator, Bluebet. Established in 2015, the ASX-listed company is firmly established down under courtesy of the popular Bluebet pg slot online betting site, and has now followed the likes of William Hill and Entain in attempting to claim a slice of the pie in the US. Following a focused “Capital-Lite” strategy, the company has targeted four states for its initial move into the American market, with Colorado Indiana, Iowa and Louisiana being the jurisdictions selected for the launch of the Clutchbook sportsbook brand.